JCC Fall Program Guide - Flipbook - Page 4
We Have a New Look!
Introducing the JCC’s New Logo
and Tagline: Find Your Center
This spring we proudly unveiled JCC Greater Boston's
new branding and tagline of "Find Your Center."
The concept of “Find Your Center” builds on the idea that
anyone and everyone can come to the JCC and find what
centers them – whether physically through a fitness or
creative class, socially through connections with friends and
family, or spiritually through opportunities to engage with
Jewish life and culture. Our new visual identity now better
reflects our beautifully updated physical spaces and vision
for the future of the JCC, helping us grow our programs, be
a more visible presence in civic life, and drive philanthropy
to strengthen our mission and impact.
Our new JCC Greater Boston logo is a visual representation
of finding your center, with a clearly defined center and the
letters J-C-C wrapping around it to form a circle that can
be viewed as either completing a whole, embracing our
community, or something else entirely depending on your
perspective. The simple, yet strong symbol now effectively
communicates the maturity, modernity, sophistication,
warmth, and comfort, among other positive qualities, that
JCC Greater Boston embodies. Our extended brand family,
including new logos for programs such as Discovery Club,
JCC Camps, Aquatics, and more, carries on the key thematic
elements of our core logo with distinct colors and imagery
that denote what ages those programs are geared toward,
and tie-in to one of the JCC's core focus areas.
Keep an eye out for our new logos and branding both at the
JCC and online, and see if you can spot all the ways they
are connected. We hope you love our new look as much
as we do!
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